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What is your biggest challenge when designing a good looking pitch deck? Let us know it the comments, perhaps we can give you some tips.

Your pitch deck needs to represent your startup in a way that is professional, and makes you look good. At Inner Tribe we say that your pitch deck is the most important piece of advertising that you will ever create.

So it has to be a good looking pitch deck.

Simple tools & simple rules

But don’t worry, you don’t have to hire a graphic designer.

Some simple tools and simple rules will go a long way. First we will go into some of the rules you can follow to make your slide deck look good, and then we will showcase some of the tools you can use to create your own good looking pitch deck. 

The first goal of any slide is to communicate its information effectively.

The visuals can never get in the way of this clear communication. If you would like to learn more about how to make your slide deck more effective, you can read our blog on this here


Now how can you make your slides visually compelling?

Simplicity is the key here. Your slides are no place for walls of text. Simple text like bullet points can aid you a lot, but your audience should never have to divert attention away from the speaker.

Look at any good TED talk, and you will see that the slides are often devoid of any text. Yet the speaker is very effective, not despite, but because of it.

It goes to show how minimal a slide can be. You’re still going to need to go deeper into the business, but again, simplicity is key.

Another simple rule is to stick to the visual identity of the startup.

If you have not developed this yet, it is important you do so early on. Your website, marketing, and pitch deck should all follow a general guideline of visual identity.

Choose your colors, fonts, and logos, and stick to them. Getting this style down will aid you in your slides. Guidelines are not just there to dictate colors, they are a jumping off point. 

Get inspired by others. While your startup’s visual identity is unique to you, many have gone before you in designing visually compelling slides. Find good looking pitch decks, and take some notes on how they present their information. You don’t have to reinvent the wheel, take inspiration from what other people have done.


There are a couple of great tools that you can use to put together your pitch deck.

They don’t have to be complicated to be effective. Before we get to those, we would like to advise against using word processors like Microsoft Word.

Slides are called slides for a reason, you just won’t make a good looking pitch deck with Word.

But what should you use?

For most people, our top recommendation would be Powerpoint, or Google Slides, if you like working with Google Drive.

These programs are both powerful enough to let you design any slide that you would want, while staying simple enough that you probably already know how to use it.
And that is the rule of thumb here, let the tool help you. 

These tools are great in their simplicity, but they do have one trap you need to avoid. Templates.

The built in templates in PowerPoint and Google Slides are dull, restrictive, and investors will have seen all of them a hundred times already.

If you are nowhere without a template, check out SlidesCarnival instead. There are thousands of templates over there that can give you any look you would want, without being tired

 yet you can do it here if you dindt si at `4mmhere are some other online tools as well.

These are often paid tools, but they are simple enough, effective, and have a lot of options.

Our top recommendation here would be Canva, which has a decent free version available. Slidebean is another good option, they specialise in slide decks, so the tools are geared to those needs.

Finally, if you want to take on the challenge, there are always the pro tools.

We make our slide decks, guides, and ebooks using Adobe InDesign. It has a steep learning curve, so don’t expect to master it immediately, but it is the most powerful tool out there. 


No matter the tools you use, you need to know what you are doing and the psychology behind it. We have created this great infographic how the psychology of fundraising works you can download it here.

You are invited to attend our FREE online masterclass on November 3rd 2020 at 14:00 CET, how to create your Pitch deck and what do you need to get investment ready. And much more, and signed up yet you can do it for free here.

What do you feature on your first slide? Let us know in the comments, perhaps we can give you some tips!