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The goal of your pitch is to inspire confidence in your startup. Investors want to see the full picture to make their decision. But there are four things that investors look for more than anything else. Get these four T’s right, and you are 80% of the way to a successful pitch.


We have developed these 4 T’s based on our years of experience pitching startups and helping entrepreneurs get their startups funded. We will explain the 4 T’s, their importance and how to harness them. If you are looking to build your own pitch deck, consider signing up to our free online course that we will be hosting this summer only. In 4 weeks we will take you from zero to walking away with a complete pitch deck with which you can start getting investment. Learn more and sign up for free here.

The Four T’s


Your team is central to the success of your startup, and investors know it. A good idea in the hands of unqualified people gets wasted all too often. When you go to pitch, an investor will look critically at your team to assess if you have the skillset to make your big idea work. 

Introduce yourselves in your pitch. Not just names and functions, but highlight your strengths, your experience, and your passion. The team is the strongest asset a startup has, the rest is built on it. So introduce your team early; start with the problem you are solving, demonstrate your solution, and then dive into why you are the right people for the job immediately. Once those things are explained, you have laid the groundwork for a successful pitch.



Traction can come in many shapes and sizes, but if you don’t yet have traction, you are not ready for investment. The point of traction is that you show that the market you say is out there, actually exists. Traction can be existing paying customers, or a successful crowdfunding round, or even just a substantial following.

The important thing is to show your traction in numbers. This can give a good feeling for the potential, and be used to extrapolate or back up growth plans. A startup without traction is a gamble that investors just cannot afford to take.

and getTimeline 

Giving a good idea of the timeline for your startup is essential to a successful pitch. The number one function your timeline serves, is showing the investor when they can expect a return on investment. Of course it has to do more than that. Throughout your pitch, it has to be clear that nothing is an empty promise. You show what you want to achieve, how you will do so, and when you expect to succeed.

Keep in mind, a pitch is a balancing act between being ambitious and staying grounded. Be aware of how long it takes to develop a product, and of what you need to do before you can launch successfully. 



Your trajectory is inextricably tied to the timeline. But where the timeline was about when, this is about how much? What is your growth potential? How do you plan to use your traction and turn it into growth? Where will you fit into the market in a year’s time? How about in five years?

To nail this, you need to nail the market. You need to come equipped with research into the market to back up your claims. Highlight your competitors, and how you will take them on and differentiate yourself. You need to prove that there is an audience out there for your solution, which brings us back to that traction from before.


Not sure on how to fit all of this information into a good slide deck? No worries! We are hosting a FREE MASTERCLASS ON THE 3RD OF NOVEMBER 14;00 CET  in this masterclass we will take you through all the 3 steps that you need for a successful pitch deck that prepares you and makes you investment ready. Learn more and sign up for free here.